What we haven’t seen is really the great interaction locally. So we haven’t been able to take this, this kind of technology and say, “Wait a minute. What if I just want to be able to connect to people locally, perhaps about something locally, like cleaning up the streets in downtown.” How do I connect? Do I have to go to a town hall meeting? Well, no. Can I find the people online? And so we haven’t really been able to do this kind of mashing up interests with local geography, with location. And so public media stations have the ability to help the public basically accelerate the serendipity is what we feel the social media allows us to do, is that we’re able to find people that are like-minded.
What is the future of public media stations? | Knight Pulse